Products related to Purpose:
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Decoding Logos : From Logo Design to Branding
This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system.Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get.A subtle tweak to a logotype is starting to feel like too much design.The appeal of a simple logo is that it feels more honest.Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
Price: 22.50 £ | Shipping*: 3.99 £ -
Logo Design in Branding : Design Guide to Typeface and Graphic
Philip Kotler, the father of modern marketing, once said, "An impressive brand brings intangible assets such as brand premiums and value-added, which are based on the impression of the brand in the minds of consumers." The book starts from the typeface, graphics and colour scheme, breaking down the LOGO to analyse the design process.Commonly used techniques are listed, teaching you how to design an excellent LOGO. Divided into five chapters, this book not only introduces the importance of LOGO design, principles and the conventional process, but also provides an in-depth analysis of the typeface and graphic design in LOGO.The book contains more than 70 excellent case studies from different industries, including some classic cases with detailed design ideas.From knowledge to practice, from explanations to cases, this is a good understanding, comprehensive and practical design guide.
Price: 35.00 £ | Shipping*: 0.00 £ -
Logo Design
A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers. Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.
Price: 20.00 £ | Shipping*: 3.99 £ -
On Purpose, With Purpose
Price: 13.49 £ | Shipping*: 3.99 £
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What is the purpose and goal of communication?
The purpose of communication is to convey information, ideas, emotions, and intentions between individuals or groups. The goal of communication is to ensure that the message is understood and to create a shared understanding between the sender and the receiver. Effective communication helps to build relationships, resolve conflicts, make decisions, and achieve common goals. It is essential for collaboration, cooperation, and the functioning of society as a whole.
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What is the purpose of business psychology?
The purpose of business psychology is to apply psychological principles and research to improve the effectiveness, well-being, and performance of individuals and organizations in the business world. It aims to understand and address various psychological factors that impact workplace behavior, decision-making, leadership, teamwork, and organizational culture. By using psychological insights, business psychology helps businesses create a more positive and productive work environment, enhance employee satisfaction and motivation, and ultimately achieve better business outcomes.
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Do you need to be able to draw for communication design, logo design, and web design?
While being able to draw can be a valuable skill for communication design, logo design, and web design, it is not always necessary. Many designers use digital tools and software to create their designs, and being able to sketch or draw by hand is not a requirement. However, having a good understanding of design principles, typography, color theory, and layout is essential for all three disciplines. Additionally, being able to effectively communicate ideas and concepts visually is more important than being able to draw realistically.
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How do I design a logo for business cards?
When designing a logo for business cards, it's important to keep in mind that the logo should be simple, versatile, and easily recognizable. Start by brainstorming ideas and concepts that represent your business and its values. Then, sketch out some rough designs and choose a color scheme that reflects your brand. Once you have a few options, seek feedback from colleagues or friends to help you narrow down the choices. Finally, make sure the logo is scalable and looks good in both color and black and white, as it will be printed on business cards.
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The Purpose of Purpose : Making Growth the Heart of Your Business
From the author of the bestselling Think Do Say, The Purpose of Purpose is an important exploration of what drives the growth mindset in your organisation, and how to harness it to transform your business. What is the point of corporate purpose? It isn’t about saving the planet, fighting for rights, or showing the caring side of corporate.It’s not about ESG, and it’s not about DE&I. Purpose is the strategic heart of a business. It inspires and informs all of its actions and communications.When articulated perfectly, purpose helps create amazing experiences for clients, partners, and teams, and in its best form it’s about growth. In The Purpose of Purpose renowned speaker, producer, and entrepreneur Ron Tite brings his expertise to the forefront, challenging conventional ideas about corporate purpose, and looking at why so many organisations get it wrong.With case studies from General Motors to Lego, Tite helps leaders understand, define, and implement purpose in a way that truly drives growth.
Price: 16.99 £ | Shipping*: 3.99 £ -
The Blueprint : Finding Your Spiritual Purpose and Identity
Want More Involvement from Pew Sitters? Revolutionize Church! If you were to ask pastors what dilemmas they face, probably one of the following three issues would emerge: leadership burnout, with only a few core volunteers doing most ministry tasks; inadequate finances, with only a handful of members tithing on a weekly regular basis; and immature faith, with fewer prayer-focused members and committed daily scripture readers.Do these problems sound familiar? Do you want solutions to these problems? Do you need a way to increase involvement from pew sitters?The Blueprint is an exciting journey into a new way of doing church. Church is about family. Family is about participating. The Blueprint takes its readers into the book of Ephesians to see new possibilities of ministry. The authors believe that every person has a sweet spot. Something that really excites them. Something that makes them get out of bed in the morning. The Blueprint has answers! It lays out a fresh understanding for church involvement and the pursuit of a ministry-focused lifestyle. While this book began as a blueprint for one specific church, the St. Thomas Pentecostal Church, now renamed LifeHouse, it outlines many principles of value to other congregations willing to move into a new vision for the days ahead. “Purposeful, prophetic, pastoral, personal, and practical! The Blueprint is written in a way that will connect with your head and your heart, inspiring you to consider new possibilities and new perspectives for ministry leadership in the local church. This is not a time for the Church to shrink from the cultural conversations, but rather to walk worthy of the call of Christ, to step into our gifts, and to serve the world around us. The outcome of putting the words of this book into practice will be transformed lives—firstly, yours, and then of those around you.”—Rich Janes, President, Master’s College and Seminary
Price: 12.49 £ | Shipping*: 3.99 £ -
Civic Purpose : Urban Design in Private Practice
Time is a factor in urban design. Projects sometimes take decades to materialise. Some never make it. This monograph features three decades of urban design projects at Johnson Fain varying in type and scale from conceptual architecture to the design for major city additions, to environmental plans for sites thousands of square kilometers in area. Some have been built; some remain in process. They represent a wide range of engagements, and all seek to address our goal to achieve “civic purpose,” benefiting the city, the community and the project’s sponsor. Civic Purpose — contributing to the civility of a city — is central to all our projects, public or private.Public and private sponsors may share similar views of civic purposes, yet often are motivated for different reasons — the public interest in social equity and environmental quality, and the private in engendering support for a project’s entitlements.The urban design project benefits from both. Listening to stakeholder voices surrounding a project helps us understand the possibilities and the impossibilities, and to establish through involvement of all parties a sense of ownership and commitment assuring its success over time.Engaging others in conceptualising urban design involves both the art of persuasion and the art of accepting other viewpoints, ceding credit for good ideas because our process is never about a single idea, encouraging robust discussion, concept development, and evaluation of alternatives in a collaborative process. Across this spectrum of work, innovation is achieved both programmatically by defining the urban problem in different and interesting ways, and structurally by offering a formal framework from which participants contribute to the evolution of a plan.Our designers share a zeal for understanding how cities evolve and are committed to a principled practice that ensures they evolve in a beneficial direction for everyone.
Price: 45.00 £ | Shipping*: 0.00 £ -
The Future of Purpose-Driven Branding : Signature Programs that Impact Society, Inspire, and Enhance a Business
Today’s firms need a social effort that is serious and impactful to be relevant.It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it. As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society.According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding “Must Dos”Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.
Price: 13.95 £ | Shipping*: 3.99 £
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What is the purpose of studying business administration?
Studying business administration provides individuals with a comprehensive understanding of how organizations operate and how to effectively manage resources, people, and processes. It equips students with the knowledge and skills necessary to succeed in various business environments, such as finance, marketing, operations, and human resources. Additionally, it helps students develop critical thinking, problem-solving, and decision-making abilities, which are essential for navigating the complexities of the business world. Ultimately, the purpose of studying business administration is to prepare individuals for successful careers in business and to contribute to the overall success and sustainability of organizations.
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What is the purpose of nighttime business lighting?
The purpose of nighttime business lighting is to provide visibility and security for the business premises. It helps to attract customers and create a welcoming atmosphere, making it easier for people to find and access the business. Additionally, proper lighting can enhance the aesthetics of the business and contribute to the overall safety of the area.
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How do I formulate the business purpose correctly?
To formulate the business purpose correctly, you should clearly define the reason for the business's existence and its primary objectives. This can include identifying the target market, the problem the business aims to solve, and the value it provides to customers. It's important to be specific and concise in articulating the purpose, ensuring that it aligns with the overall mission and vision of the business. Additionally, the business purpose should be communicated effectively to stakeholders, employees, and customers to create a shared understanding and sense of direction.
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For what purpose is the fuel card used?
A fuel card is used to pay for fuel and other vehicle-related expenses such as maintenance and repairs. It helps businesses and individuals track and manage their fuel expenses more efficiently. Fuel cards also provide detailed reports on fuel usage, helping to monitor and control costs. Additionally, they can offer discounts and rewards for fuel purchases, making them a convenient and cost-effective payment method for frequent drivers.
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